Founded
in 1919 by Antonio Franco, Nino Franco is one of the oldest winery in
Valdobbiadene region, famous for its Prosecco. In 1982 Primo Franco, the third
generation of producers, took the company's reins and decided to change the philosophy
that was more commercial, to produce typical wine of the region. In a few
years, all wines that were not characteristic of Valdobbiadene were eliminated
and replaced by delicious Prosecco with fine bubbles that we know today. Nino
Franco was thus one of the first to export prosecco joining the Champagne
bubbles in the market. Primo Franco, is the man who reinvented the art of
making wine and Prosecco which has restored its pedigree.